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Students Present City With Strategic Plan

By Submitted Report
The Tube City Almanac
April 22, 2015
Posted in: McKeesport and Region News, Podcast

Last week on "Two Rivers, 30 Minutes," we spoke to Michelle Hough, associate professor of business, and several of her students last week. You can listen to that interview here:

Above: Students from the Strategic Business Planning class at Penn State Greater Allegheny deliver final results of their strategic analysis of the city of McKeesport to the mayor, his staff, the media and the chamber of commerce. (Photo courtesy Penn State Greater Allegheny.)

. . .

Seniors in a strategic business course at Penn State University Greater Allegheny campus spent an entire semester performing an in-depth study of the City of McKeesport. Wednesday morning, they delivered their findings to McKeesport Mayor Michael Cherepko, other city officials, and members of the Mon-Yough Area Chamber of Commerce.

The presentation was followed by a question-and-answer session.

Strategic Business Planning is the capstone course of the bachelor of science in business, and is taught by Michelle Hough, associate professor of business.

"Each of these students contributed to the project in their own, unique way, with their own talents. I am incredibly honored to have worked with this group," Hough said. "It is so important for them to work hands-on with an actual organization, and we are thankful to the mayor and city of McKeesport for being so cooperative. I think, in turn, they got some great recommendations and a wonderful strategic plan from this group of students."

The future-focused final report includes recommendations on increasing jobs, retaining long-term home ownership, taking advantage of the waterfront, optimizing green space throughout the city, and strategizing for the future development of the neighborhood.

The students created a vision statement and a mission statement, "Continually building a better tomorrow by supporting exceptional housing, business and educational opportunities for the citizens of McKeesport."

One of the students created a short video that the mayor is interested in deploying to promote the city.

After the presentation, Cherepko said that many of the things the students suggested are ideas the city had already been considering.

"I am so impressed with your study, from the mission statement to the future plans, and with your permission, I am sure we will implement a number of the ideas you presented," he told them.

(Editor's Note: This story was taken mainly from a press release by Linda Curinga, manager of marketing and communications at Penn State Greater Allegheny.)

Originally published April 22, 2015.

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